A week in review

This week was a busy one. I learnt so much about applying UX in a advertising & branding campaign project. It's really strange, because sometimes it does seem like UX is only applicable to the web, but that's really the wrong way to think about it. Experience is in everywhere (just like math and science is …

Hooked!

Today I've been some research and work into landing pages. Instead of just elements on a page, I've tried to look into the psychology behind landing pages from a user's perspective. Reminded me the Hook model. Below is an example of Facebook as explained by the Hook model. Very simply put, to get someone to …

Landing pages

Today I'm learning more about the UX of landing pages. What is a landing page and why do users care about it? According to Optimizely's blog, visitors will usually arrive at a landing page from AdWords, social media, advertising or as part of a campaign - the goal being visitors to the page complete a …