UX in itself – misguided?

I came across this interesting article on how Jon Kolko wrote that we have a misguided focus on brand and user experience. http://www.jonkolko.com/writingBrandUX.php His point being, we cannot control the user or the experience of the user. As members of both groups cling to brand and UX as differentiators, they have mistakenly focused on control …

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3 spheres of a great UX consultant

Dr David Travis of Userfocus wrote a great article on what makes a great UX consultant. http://www.userfocus.co.uk/articles/what_makes_a_great_ux_consultant.html It's not just about technical competence, but about soft skills surrounding the process of creating and selling great UX.   Thinking about my practice as a UX designer this way removes the narrow thinking I have that it's all about …