A week in review

This week was a busy one. I learnt so much about applying UX in a advertising & branding campaign project. It's really strange, because sometimes it does seem like UX is only applicable to the web, but that's really the wrong way to think about it. Experience is in everywhere (just like math and science is …

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Hooked!

Today I've been some research and work into landing pages. Instead of just elements on a page, I've tried to look into the psychology behind landing pages from a user's perspective. Reminded me the Hook model. Below is an example of Facebook as explained by the Hook model. Very simply put, to get someone to …

3 spheres of a great UX consultant

Dr David Travis of Userfocus wrote a great article on what makes a great UX consultant. http://www.userfocus.co.uk/articles/what_makes_a_great_ux_consultant.html It's not just about technical competence, but about soft skills surrounding the process of creating and selling great UX.   Thinking about my practice as a UX designer this way removes the narrow thinking I have that it's all about …

Landing pages

Today I'm learning more about the UX of landing pages. What is a landing page and why do users care about it? According to Optimizely's blog, visitors will usually arrive at a landing page from AdWords, social media, advertising or as part of a campaign - the goal being visitors to the page complete a …

A new beginning

Today marks the first day that I'm back at work as a UX designer after taking 10 weeks off to take a course in User Experience Design. *yay!* One of my tasks today: Research into Hotjar and find out how to implement it into some of our existing projects. Let me just note down what I liked about the …